Small Business Corner: How To Keep Marketing Your Business During Lockdown

You’ve spent years building your business and nurturing its growth, so during this unprecedented time it’s only understandable that you don’t want to lose the momentum or market share you have worked so hard for. 

That’s why it’s so important to keep your business marketing strategy alive and kicking – even if you have seen a downturn in sales/enquiries/production whilst we navigate this health minefield. 

This guide gives you a series of marketing tips to help keep your business going and hopefully growing. Not all the ideas will suit your business, but perhaps you’ll be able to take something and use it with success. 

Keep moving forward with free and easy to implement goals

In today’s digital marketing world, the good news is there are many options that are low cost and that can be done remotely – great for the thousands of people suddenly working from home. 

Digital marketing, which assuming you have the passwords for, can be accessed on your phone at home via your tablet or laptop. Remember, if you do share passwords with colleagues or customers then do so in a secure way and treat these and any other data shared confidentially and respectfully. Refer to your GDPR and data protection policies at this point.

So, what can you do? What apps/tools or activities can you implement?

Social Media

Review your social media profiles (Facebook, Linkedin, Linkedin business page, Linkedin showcase page, Twitter, Instagram, Google my Business etc) and make sure they are up to date. 

If you have had to shut down, then you should amend your opening hours.

Create posts to share across social media which will keep customers informed and up to date. For example, posts about delivery times, order statuses, possible issues and so on.

Don’t just focus on the changes and negative Corona problems, create good news and standard posts just as you would in normal market conditions. Videos or Facebook lives as posts are also a great way to spread news and keep in touch.

Create a content plan for future social media posts and general marketing messaging, covering all the marketing channels you use.

Advertise your business, events or special offers if relevant and seasonal, using the boost and advertising options.

Scheduling

what what marketing you can do ahead of time? For example, what can you do in the coming weeks and months? Or when the world goes back to normal? Plan ahead by writing blogs and scheduling these for future dates on your website. You can write and schedule social media posts using such as Hootsuite or Buffer. You can also write and schedule newsletters using Mailchimp too.

Communications

if you have emails set up on your phone and/or laptop you can keep in touch with customers, colleagues and employees. If you don’t have these set up, find out how you can and make that small investment. 

Don’t be afraid to pick up the phone and speak to people directly – often we rely so heavily on social media and emails that we forget we can also talk to people. Software such as Zoom or Skype is great for conference calls, sharing screens and seeing people as well as hearing them. Multiple people can use Zoom too so it’s ideal for teams or small groups.  

Email marketing is still also an option, so you can use cloud based software such as Mailchimp to keep in touch with your clients. Direct mail may not be suitable as this will require leaving the house, buying stamps and so on.

Sites and tools such as Dropbox and We Transfer are ideal for sharing files and folders with trusted contacts. 

Plan, Review & Measure

We’re all going to have a lot of downtime over the coming weeks, so why not make the most of it and review your business plan, marketing plan and goals?

A plan helps to focus the mind and acts as a checklist to ensure nothing gets forgotten or is missed out. A plan will also make you accountable, so you’ll feel compelled to get things done. 

You can also: 

  • Update your databases, records and processes 
  • Use the time to declutter your office and have a sort out 
  • Take your business networking online. Make connections and contacts with people via social media. LinkedIn is an invaluable resource so make sure you check it regularly and interact with others effectively 
  • Look at your website and review it for any changes that may be required. You could also review your SEO and keywords
  • Research your markets and competitors online. Google them and see what you find

These tips are a great way to stay on top of your business goals and will pay off in the long run. Yes, the short term may be difficult and financially challenging, but don’t give up on growing and maintaining your business. We’re all in this together! 

Stay safe and keep marketing! 

Author

  • Nicole Martin runs Pinpoint Marketing Consultancy based in Buckinghamshire. She offers hands on marketing services and is a one-stop-marketing-shop for businesses of all sizes, pinpointing effective marketing solutions.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.